Acentrix was originally developed back in 2001 to meet the needs of one of Canada's largest telecommunication corporations by providing a powerful and easy to use Database Marketing solution. Their Decision Support & Marketing team was frustrated with the turn around time of generating ad-hoc target lists and product combination reports that were used to drive their day to day decision support processes and database marketing efforts. To answer their needs Acentrix was designed from the ground up to allow non-technical end users to create and segment one or more target lists in minutes not hours (or even days).

With the release of Acentrix 3.0 enterprises can now leverage their common customer billing efforts with the addition of Global Data Marts. Users can create and segment Target Lists againts a Global Data Mart based on attributes from one or more Divisional Data Marts.

Another new and unique feature is the ability to create a Pivot List. A Pivot List is similar to a pivot table you would generate in excel or from an OLAP data source with one major difference. Instead of summarizing sales data a Pivot List summarizies customer segmentation across one or more lookup data mart fields.